This is a campaign and promotion project is for the International Makeup Trade (IMATS) show they are a well known special effect makeup convention that hold conventions all over the world every year. I wanted to give this already existing convention a new professional look that showed off the art of makeup through color and photography.

The rebrand included a app design for people who are attending to keep their classes organized and are able to schedule and plan out their days in a easy way, as well as a map and other useful information.

copyright © 2019 by Kathryn Russell