Monthly Good:

Small Business

Campaign 

Role:

Initial brainstorming & Planning

Brand Identity

Website images

Social Images

When COVID-19 hit Kiva quickly saw how small businesses were starting to hurt across the U.S.A due to the pandemic, we began to rapidly develop a campaign and fund, specifically made to help support American SMBs during these difficult times.

As we all know, some of the businesses that have suffered the most during this pandemic are the ones most important in weaving the fabric of our communities: the restaurants, hair salons, small shops, and local farms; where conversations happen, and people meet. We develop a series of illustrations honoring these businesses, and presented them as social media posts, but also as business-specific concepts — showing how we hope this would look on a world that one day starts going back to normal.

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copyright © 2019 by Kathryn Russell