When COVID-19 hit Kiva quickly saw how small businesses were starting to hurt across the U.S.A due to the pandemic, we began to rapidly develop a campaign and fund, specifically made to help support American SMBs during these difficult times.

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As we all know, some of the businesses that have suffered the most during this pandemic are the ones most important in weaving the fabric of our communities: the restaurants, hair salons, small shops, and local farms; where conversations happen, and people meet. We develop a series of illustrations honoring these businesses, and presented them as social media posts, but also as business-specific concepts — showing how we hope this would look on a world that one day starts going back to normal.