Brand Identity



I came up with a cold pressed juice named LUX. I noticed that the main design for these types of drinks is very minimal with just the brands name, a simple sans serif font and a list of ingredient’s sometimes a icon. With that in mind I made my Labels clean but fun something refreshing that would stand out on the shelves next to traditiojuiced pressed drinks.


The name of my drink is Lux, which means light or illuminance, because my drinks purpose is to bring good health to people I thought this name fit into my theme.

copyright © 2019 by Kathryn Russell