For this rebrand, I wanted to express the company's authentic, traditional, and charming qualities through a handmade design. I took inspiration from the companies family-owned coffee shop and its woodsy surroundings.
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Mt. Hood Roasters' primary logo is a wordmark and icon. The main lettering style has a playful, hand-drawn quality that helps emphasize the hand- made and personal values of the brand. The Shapes of the letters mimic those seen on a mountain. The mountain illustration is a key feature for making the brand recognizable and memorable.