National Black Business Month 

Role:

Brand Identity

Social Images

Copywriting

For this campaign, we wanted to Celebrate Blck business month in a big way so we decided to create a social campaign centered around some of the small business owners that are Kiva borrowers. We wanted to feature their stories as well as give viewers facts about black businesses and why it's important to shine a spotlight on them not just one month but the whole year. 

 

For this social media campaign, I thought the best way to share a lot of information was to create an Instagram puzzle feed. Not only does the continued design catch the user's attention but each individual post is a carousel expanding on each featured borrower's story and more information about National Black Business Month.

I used a small range of colors in the tone family to keep the design clean the shapes help guide the viewer's eye some expanding from one slide to another.

copyright © 2019 by Kathryn Russell