Kiva:

World Refugee Day

Role:

Brand Identity

Social Images

Copywriting 

The design of this year's World Refugee Day campaign for Kiva focused on bringing forward what the experience of forced migration is like by showing stories as they unfold.

 

The campaign's illustrations by Buenos Aires-based were inspired by the aesthetic of graphic novels, with expressive people in active motion freeze-frames in front of cityscapes that are sketches and shadows.

Kiva's World Refugee Day campaign included banners, social posts, story-format promoted posts, and web interfaces.

copyright © 2019 by Kathryn Russell